On April 14th, at the Shenzhen IECIE Electronic Cigarette Exhibition, a revolutionary black technology smoke-free product, YouMe, was released, which caused great industry attention. Unlike common e-cigarettes, you don't need to use a cartridge, YouMe can directly filter 80% of harmful substances in traditional cigarettes.
According to well-known investors in the industry, YouMe is expected to open up a whole new category in the field of HNB.
YouMe is a purification product for cigarettes. Generally, when the temperature reaches 500 ° C, the poisonous substances of cigarettes will leak out. YouMe's original purification system uses the patented black technology of the heating tube to keep the cigarette temperature constant at about 315 ° C, effectively filtering out 80% of the harmful substances from the cigarette at the source, and greatly reducing the harm of smoking.
At the IECIE Shenzhen exhibition, YouMe held a new product launch conference in 2019. The CEO deeply analyzed the opportunities and challenges that YouMe faces in the current market environment.
According to the World Tobacco Development Report, e-cigarette consumers reached 35 million in 2017, and e-cigarette sales were approximately US $ 12 billion, a 13-time increase from 2010 and a compound annual growth rate of approximately 45%. China is the world's largest tobacco country with 350 million smokers, but compared to the huge number of smokers, its e-cigarette consumption is only between 1.5 and 2 million, accounting for only 0.43% -0.63% of the total smoking population. The Chinese market is huge. Once opened, it will become an important new market for manufacturers of e-cigarettes and new-type cigarette cleaning equipment.
The brand director of YouMe thinks that the health consciousness of smokers is awakening, and the entire traditional cigarette industry is bound to introduce a new great change. YouMe will become a witness, participant and promoter of this change.
"YouMe has made a very user-friendly product without affecting the taste." YouMe's chief taster Zheng Youguang said, "In addition to solving health problems through technology, I also really like YouMe's smoking restrictions mechanisms, social ideas that connect You and Me and decompression design. "
It is reported that from the start of the project to the present, the "expertization" of the scientific research team has been fully realized. All the technical experts involved in the development are from Xiaomi, ZTE, Huawei and other Fortune 500 companies. From research and development to production, they have always been driven by the highest standards. They focus on the core technology of the electronic cigarette creation process and master nearly 70 invention patents.
The production partners of selected products have joined hands with Apple's manufacturers to create a production link that is becoming perfect. YouMe CEO said at the end of the press conference, "For the past two years, the purpose of our product development has always been to hope that through the power of technology, more smokers will have a free and healthy lifestyle."
The IECIE is one of the largest and most influential e-cigarette exhibitions in the world, covering solutions ranging from the upstream parts supply chain of the electronic cigarette industry to downstream finished equipment and e-commerce. This event attracted 50,000 professional visitors from 45 countries and regions, and it was a carnival for the electronic cigarette industry.